There are five phases, starting with collecting all potential contacts and ending with closing deals. The process of sales prospecting is fairly straightforward, if not labor intensive. ![]() ![]() After they’ve been qualified and become true sales prospects, they have a much higher likelihood of converting into becoming a paying customer. While a sales lead could technically jump in and buy immediately, they’re usually less likely to convert than a sales prospect. Once a lead makes it through qualification, they become qualified leads. Leads could come in from your website, scouted via your own hard work, or even purchased. What’s the Difference: Lead vs Sales Prospect Sounds pretty simple, right? While the concept of sales prospecting is pretty straightforward, it’s much more nuanced (and individualized) in practice. Sales prospecting is the process of searching for prospective customers or clients from your pool of leads, with the goal of identifying qualified potential buyers that can move through your sales process and convert into paying customers for your business.
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